Language in Business, Language at Work
Bloomsbury Academic (Verlag)
978-0-230-29842-2 (ISBN)
The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.
This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Dr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis. Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management.
1. Language and business success
Part I: corporate perspectives
2. Communicating with stakeholders
3. Branding
4. Digital PR
5. Talking to customers
6. Crisis communication
Part II: management perspectives
7. Leadership
8. Change management
9. Managing conflicts
10. Diversity and inclusion
Part III: employee perspectives
11. The language of recruitment
12. Interviews in the workplace
13. Constructing employees
14. Using language in business, using language at work
| Erscheinungsdatum | 06.04.2018 |
|---|---|
| Zusatzinfo | 100 bw illus |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 513 g |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Applied Linguistics • Business Communication • Corporate Communication • Management • Sociolinguistics • workplace communication |
| ISBN-10 | 0-230-29842-7 / 0230298427 |
| ISBN-13 | 978-0-230-29842-2 / 9780230298422 |
| Zustand | Neuware |
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