Playing with America's Doll

Emilie Zaslow is Associate Professor of Communication Studies at Pace University, New York City, USA. She is the author of Feminism, Inc.: Coming of Age in Girl Power Media Culture (2009).

1. Introduction: Unpacking America’s Dolls.- 2. Branding American Girl: The Making of Cultural Icons.- 3. Situating American Girl: Books and Dolls as Tools of Socialization in a Changing Culture.- 4. “Baby Doll, You Made the World a Little Bit Better by Speaking Out for What You Believe In": Narratives of Femininity and Political Action in the American Girl Collection.- 5. From “This Where Freedom Supposed to Be At” to “She Knew She Would Never Stop Speaking Out for What Was Right": Racial Logic and African American Identity in American Girl.- 6. “This is my home": Representing Race, Ethnicity, and the American Experience in American Girl.- 7. Conclusion: Constructing America’s Girlhood.