The New Gay for Pay
The Sexual Politics of American Television Production
Seiten
2018
University of Texas Press (Verlag)
978-1-4773-1359-6 (ISBN)
University of Texas Press (Verlag)
978-1-4773-1359-6 (ISBN)
Taking a bottom-up approach through interviews with numerous industry workers, this book deepens our understanding of the intricate processes behind the creation of the LGBT representations that appear on television.
Television conveys powerful messages about sexual identities, and popular shows such as Will & Grace, Ellen, Glee, Modern Family, and The Fosters are often credited with building support for gay rights, including marriage equality. At the same time, however, many dismiss TV’s portrayal of LGBT characters and issues as “gay for pay”—that is, apolitical and exploitative programming created simply for profit. In The New Gay for Pay, Julia Himberg moves beyond both of these positions to investigate the complex and multifaceted ways that television production participates in constructing sexuality, sexual identities and communities, and sexual politics.
Himberg examines the production stories behind explicitly LGBT narratives and characters, studying how industry workers themselves negotiate processes of TV development, production, marketing, and distribution. She interviews workers whose views are rarely heard, including market researchers, public relations experts, media advocacy workers, political campaigners designing strategies for TV messaging, and corporate social responsibility department officers, as well as network executives and producers. Thoroughly analyzing their comments in the light of four key issues—visibility, advocacy, diversity, and equality—Himberg reveals how the practices and belief systems of industry workers generate the conceptions of LGBT sexuality and political change that are portrayed on television. This original approach complicates and broadens our notions about who makes media; how those practitioners operate within media conglomerates; and, perhaps most important, how they contribute to commonsense ideas about sexuality.
Television conveys powerful messages about sexual identities, and popular shows such as Will & Grace, Ellen, Glee, Modern Family, and The Fosters are often credited with building support for gay rights, including marriage equality. At the same time, however, many dismiss TV’s portrayal of LGBT characters and issues as “gay for pay”—that is, apolitical and exploitative programming created simply for profit. In The New Gay for Pay, Julia Himberg moves beyond both of these positions to investigate the complex and multifaceted ways that television production participates in constructing sexuality, sexual identities and communities, and sexual politics.
Himberg examines the production stories behind explicitly LGBT narratives and characters, studying how industry workers themselves negotiate processes of TV development, production, marketing, and distribution. She interviews workers whose views are rarely heard, including market researchers, public relations experts, media advocacy workers, political campaigners designing strategies for TV messaging, and corporate social responsibility department officers, as well as network executives and producers. Thoroughly analyzing their comments in the light of four key issues—visibility, advocacy, diversity, and equality—Himberg reveals how the practices and belief systems of industry workers generate the conceptions of LGBT sexuality and political change that are portrayed on television. This original approach complicates and broadens our notions about who makes media; how those practitioners operate within media conglomerates; and, perhaps most important, how they contribute to commonsense ideas about sexuality.
Julia Himberg is an assistant professor of film and media studies at Arizona State University.
Acknowledgments
Introduction: The New Gay for Pay
Chapter 1. Visibility: Lesbian Programming and the Changing Landscape of Cable Television
Chapter 2. Advocacy: Hitching Activism to Modern Family’s Gay Wedding
Chapter 3. Diversity: Under-the-Radar Activism and the Crafting of Sexual Identities
Chapter 4. Equality: Proposition 8 and the Politics of Marriage on Television
Conclusion: The Personal Is Still Political (and Profitable)
Notes
References
Index
Erscheinungsdatum | 31.01.2018 |
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Verlagsort | Austin, TX |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 454 g |
Themenwelt | Kunst / Musik / Theater ► Film / TV |
Sozialwissenschaften ► Soziologie ► Gender Studies | |
ISBN-10 | 1-4773-1359-1 / 1477313591 |
ISBN-13 | 978-1-4773-1359-6 / 9781477313596 |
Zustand | Neuware |
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