Breastfeeding and Media - Katherine A. Foss

Breastfeeding and Media

Exploring Conflicting Discourses That Threaten Public Health
Buch | Hardcover
XIX, 286 Seiten
2017 | 1st ed. 2017
Springer International Publishing (Verlag)
978-3-319-56441-8 (ISBN)
106,99 inkl. MwSt
This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors' office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media's messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.

Katherine A. Foss is Associate Professor of Media Studies in the School of Journalism at Middle Tennessee State University, USA. She is author of Television and Health Responsibility in an Age of Individualism (2014). Foss earned her PhD from the University of Minnesota, USA in 2008.

1. Breastfeeding and the Media.- 2. "Where the mother's milk is insufficient...": The Commodification of Infant Feeding and the Demise of Breastfeeding.- 3. Infant-feeding in the 20th Century: Shifting Media Messages and the Role of the "Expert".- 4. Breastfeeding Promotion, Formula Marketing and the Role of Health Professionals.- 5. "So you're going to have a baby?": Breastfeeding Messages in Parenting Guides and Children's Books.- 6. From the Milky Man Vest to Nursing on the Throne: Breastfeeding Representations in Fictional Television.- 7. Reality Television Programs and the Failure Narrative.- 8. "The New Boob Tube?": Education, Entertainment, and Viewers' Perceptions of Breastfeeding on Social Media.- 9. Marginalized Milk: "Extreme" Nursing, Milk Exchange, and Erotic Breastfeeding.- 10. Concluding Thoughts: Media's Role in Improving Breastfeeding Success.

Erscheinungsdatum
Zusatzinfo XIX, 286 p. 1 illus.
Verlagsort Cham
Sprache englisch
Maße 148 x 210 mm
Gewicht 529 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Soziologie Gender Studies
Schlagworte Breastfeeding and Media • Breastfeeding and Public Health • Breastfeeding Controversies • Cultural Studies • culture and gender • Digital/New Media • Health and Media • Health Communication • Journalism and Broadcasting • Literature, Cultural and Media Studies • media and communication • Media Studies • Media studies: Internet, digital media & society • Media studies: Internet, digital media & society • Media studies: Journalism • popular culture • society & culture: general • Society & culture: general • Women in the Media
ISBN-10 3-319-56441-2 / 3319564412
ISBN-13 978-3-319-56441-8 / 9783319564418
Zustand Neuware
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