Social, Cultural and Economic Impacts of Wine in New Zealand.

Peter J. Howland has a PhD in Anthropology (Canterbury University) and is an independent researcher with interests in middle-class consumption, identity, distinction and sociality.

1. From ‘Civilising’ Māori To Fruit-Driven Exuberance: An Introduction To Wine In New Zealand Peter J. Howland Production 2. Boutiques And Behemoths: The Transformation Of The New Zealand Wine Industry 1990-2012 John Overton and Warwick Murray 3. Finding A Place For New Zealand Wine: Terroir And Regional Denominations John Overton and Warwick Murray 4. New Zealand Wine And Environmental Sustainability C. Michael Hall and Tim Baird 5. Working The Vines: Ni-Vanuatu Labour, Central Otago Pinot, And Economic Development In Vanuatu Rochelle Bailey 6. Beyond The Flawed Narratives Of A Crisis Of Over-Supply: A Conceptual Fix For New Zealand Wine Nicolas Lewis Promotion 7. Brand New Zealand Wine: Architecture, Positioning And Vulnerability In The Global Marketplace C. Michael Hall and Tim Baird 8. What’s In A Name? Labels And Branding In The New Zealand Wine Industry Glenn Banks 9. Wine And Architecture – Structure And Elegance David Kernohan Consumption 10. Wine Consumption And Behaviour In New Zealand C. Michael Hall, Stuart Heyworth and Tim Baird 11. Wines of distinction: From Elite Refinement To Reflexive Democratization Peter J. Howland 12. Between The Vines: Wine Tourism In New Zealand Tim Baird and C. Michael Hall Place Studies 13. Waiheke Island Lucy Baragwanath and Nicolas Lewis 14. Martinborough: A Tourist Idyll Peter J. Howland 15. Waipara John Overton, Glenn Banks and Warwick Murray