Social Movements: Success through bad reputation?

Seminar paper from the year 2016 in the subject Communications - Media and Politics, Politic Communications, grade: 1,25, LMU Munich (Kommunikationswissenschaften), course: Political Communication, language: English, abstract: In this essay I will start with a definition of social movements in general, give insights in the significant topic of emotions, non-violent strategy and media coverage and give examples of activist groups' tactics. To sum up a hypothesis is build up through a personal interpretation of why according to the given evidence social movements seem to think fire has to be slacked with fire sometimes, why this works or does not work and how raising attention can mean a proper goal for successful growth.