Focus Groups
Routledge (Verlag)
978-1-138-23799-5 (ISBN)
This book will teach readers how to
a. understand the nature of focus group research procedures from a communication point of view;
b. understand how to translate RQs into a focus group protocol;
c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group;
d. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation;
e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups;
f. understand how to transcribe / code / analyze focus group data from a communication (discursive) perspective; and
g. understand how to write focus group findings.
Christine S. Davis, Ph.D., is Professor in the Department of Communication Studies at UNC-Charlotte. Her research interests are in the intersection of family, culture, and health communication. Dr. Davis publishes regularly on topics such as children’s health, end-of-life communication, disability, and qualitative research methods. She has published over 50 academic books, journal articles, book chapters, and other publications and has received numerous research awards. Her B.A. degree in Communication is from Virginia Polytechnic Institute and State University (Virginia Tech), her M.A. degree in Communication Studies is from the University of North Carolina at Greensboro, and her Ph.D. in Communication Studies was awarded by the University of South Florida.
1 Focus Group History and Practice
2 Group Dynamics and Communication Theories
3 Focus Group Study Design
4 Facilitation Guide
5 Facilitation Tips and Techniques
6 Group Facilitation Practice and Feedback
7 Coding and Analysis with Discourse Analysis
8 Taking It to the Next Level
Erscheinungsdatum | 15.02.2017 |
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Verlagsort | London |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 317 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 1-138-23799-X / 113823799X |
ISBN-13 | 978-1-138-23799-5 / 9781138237995 |
Zustand | Neuware |
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