Applied Mass Communication Theory

Jack Rosenberry is a Professor in the Department of Media and Communication at St. John Fisher College in Rochester, NY, USA. In addition to co-authoring this text, he is the co-editor of Public Journalism 2.0: The Promise and Reality of a Citizen Engaged Press (Routledge, 2010). His research agenda has focused extensively on community journalism, especially online, and he served as Research Director for a special project of the Association for Education in Journalism and Mass Communication and the Kettering Foundation to explore the relationships of journalism education and practice with citizenship, communities and democracy in the digital age. Lauren A. Vicker is a Professor and Internship Director in the Department of Media and Communication at St. John Fisher College, NY, USA. In addition to co-authoring this text, she is the lead author of The Complete Academic Search Manual: A Systematic Approach to Successful and Inclusive Hiring (Stylus) and The FastForward MBA in Business Communication (Wiley). She has focused her latest research on engaging students in internships and co-curricular activities with a special focus on transfer students. In addition to her work within the discipline, she has presented on diverse academic hiring to AAC&U, and communication skills assessment to the American Association of Colleges of Pharmacy.

CONTENTS

Introduction

1 Theory and the Study of Communication

2 Historical Developments in Mass Communication Theory

3 The Individual Perspective on Mass Communication Theory

4 The Sociological Perspective on Mass Communication Theory

5 The Alternative Paradigms of Critical and Cultural Studies

6 Theories of International Communication

7 Research Principles and Practices

8 Quantitative Research Methods

9 Qualitative Research Methods

10 Completing a Student Research Project

11 Beyond Theory and Research: Taking What You've Learned to the Real World of Work

Index