Visual Merchandising and Display

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International. Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.

Table of Contents
Preface
Part I: Getting Started—Visual Merchandising and Display Basics
1. Why Do We Display?
2. Color and Texture
3. Line and Composition
4. Light and Lighting
5. The Design Process
Part II: Display Locations and Design Methods
6. The Exterior of the Store
7. Display Window Construction
8. Store Interiors
9. Types of Display and Display Settings
10. Techniques Commonly Used in Visual Merchandising
11. Seasonal Displays and Familiar Symbols
Part III: What to Use for Successful Displays
12. Mannequins and Alternatives
13. Dressing the Three-Dimensional Form
14. Fixtures
15. Visual Merchandising and Dressing Fixtures
16. Modular Fixtures and Systems in Store Planning
17. Furniture as Merchandisers and Props
18. Materials and Graphics Used in Visual Merchandising and Store Design
Part IV: Related Areas of Visual Merchandising
19. Fashion Accessory Display
20. Home Fashions, Hard Goods, and Food Displays
21. Point-of-Purchase Display
22. Exhibit and Trade Show Design
Part V: Visual Merchandising and Planning
23. Visual Merchandise Planning
24. Store Planning and Design
25. Community and Experiential Stores
Part VI: Industry Resources
26. Trade Organizations and Sources
27. Career Opportunities in Visual Merchandising
Glossary
Index