Social Research Methods by Example

Yasemin Besen-Cassino is an Associate Professor of Sociology at Montclair State University, in New Jersey. She is the author of Consuming Work: Youth Labor in America (Temple University Press 2014). Her work focuses on gender, work, and youth. Her work has appeared in many academic journals as well as popular outlets such as BBC4. She is currently serving as the Book Review Editor of Gender & Society. Dan Cassino is an Associate Professor of Political Science at Fairleigh Dickinson University, in Madison, New Jersey. He is the author of Fox News and American Politics, and the coauthor, with Yasemin Besen-Cassino, of Consuming Politics: Jon Stewart, Branding and the Youth Vote in America. His work has appeared in academic journals, popular outlets including Newsweek and The Harvard Business Review, as well as in frequent television and radio appearances. He received his PhD from Stony Brook University in 2005, and did post-doctoral work at Princeton before coming to Fairleigh Dickinson.

TABLE OF CONTENTS

Preface

1 Introduction to Research Methods

2 Research Questions and Operationalization

3 Research Ethics

4 Theory and Paradigms

5 Literature Reviews

6 Qualitative Research I

7 Qualitative Research II

8 Content Analysis

9 Experiments

10 Designing Surveys

11 Administering Surveys

12 Quantitative Methods I

13 Quantitative Methods II

14 Frontiers in Social Research

Bibliography

Glossary/Index