Communication Research Methods in Postmodern Culture

A Revisionist Approach

Larry Z. Leslie (Autor)

Buch | Hardcover

292 Seiten

2017 | 2nd edition
Routledge (Verlag)
978-1-138-29420-2 (ISBN)

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The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research.

The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.

Larry Z. Leslie is Associate Professor Emeritus of Mass Communications at the University of South Florida, Tampa.

Table of Contents

Preface

SECTION I FOUNDATIONS

Chapter 1 Welcome

Chapter 2 Understanding Culture and Research

Chapter 3 Getting Started

Chapter 4 Designing a Research Study

SECTION II METHODOLOGIES

Chapter 5 Focus Group Research

Chapter 6 Survey Research

Chapter 7 Historical Research

Chapter 8 Text Analysis

Chapter 9 Feminist Methodology by Kim Golombisky

Chapter 10 Internet and Social Media Research

SECTION III WRITING A RESEARCH REPORT

Chapter 11 Writing Style

Chapter 12 Report Format

SECTION IV APPLICATIONS

Chapter 13 An Individual Research Proposal

Chapter 14 A Group Research Project

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Erscheinungsdatum	30.01.2018
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	453 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-138-29420-9 / 1138294209
ISBN-13	978-1-138-29420-2 / 9781138294202
Zustand	Neuware