Applied Discourse Analysis
Springer International Publishing (Verlag)
978-3-319-47180-8 (ISBN)
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.
Introduction: Li'l Abner and Critical Multimodal Discourse Analysis.- 1. Communication: What Objects Tell Us.- 2. Language: Speed Dating.- 3. Metaphor: Love is a Game.- 4. Words: Freud on Dreams.- 5. Images: Advertising.- 6. Signs: Fashion.- 7. Narratives: Fairy Tales.- 8. Texts: Hamlet.- 9. Myths: The Myth Model.- 10. Genres: Uses and Gratifications.- 11. Humor: Jokes.- 12. Intertextuality: Parody.- 13. Rituals: Smoking.- 14. Lifestyles: Grid-Group Theory.- 15. Sacred and Profane: Department Stores and Cathedrals.- 16. Ideology: The Prisoner.- 17. Culture: Identity.- 18. Nobrow Culture: The Maltese Falcon.
Erscheinungsdatum | 04.01.2017 |
---|---|
Zusatzinfo | VIII, 201 p. 36 illus. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 148 x 210 mm |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Schlagworte | Cultural Studies • Cultural Theory • Discourse analysis • Discourse Theory • Literature, Cultural and Media Studies • media and communication • Media Studies • popular culture • Semantics, discourse analysis, stylistics • Semiotics • Visual communication |
ISBN-10 | 3-319-47180-5 / 3319471805 |
ISBN-13 | 978-3-319-47180-8 / 9783319471808 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich