The Dynamics of Political Communication

Richard M. Perloff, Professor of Communication, Political Science, and Psychology at Cleveland State University, has a very successful persuasion textbook with Routledge, now in its sixth edition (2017), as well as an earlier scholarly text on political communication (1998). He is well-known for his scholarship on the third-person effect and theoretical integrations of media influences. A Fellow of the Midwest Association of Public Opinion Research, Perloff has been on the faculty at Cleveland State University since 1979 and served as director of the School of Communication from 2004–2011. Taking scholarship to the public arena, he has had many letters to the editor of The New York Times and op-ed columns for The Cleveland Plain Dealer. He is an inveterate follower of political communication, reading the news each day in a coffee shop following a morning swim.

Acknowledgments


Preface


Part One: Foundations Chapter 1: Introduction to Political Communication


Chapter 2: Philosophy, Democracy, and Political Communication





Part Two: Political Communication Concepts and Effects


Chapter 3: The Study of Political Communication


Chapter 4: Media and Political Knowledge


Chapter 5: Contemporary Political Socialization


Chapter 6: Setting and Building the Agenda


Chapter 7: Framing





Part Three: Communication and the Presidential Election Campaign


Chapter 8: Presidential Election Campaigns Past and Present


Chapter 9: Examining the Conundrums of Political News Bias


Chapter 10: Political News, Polls, and the Presidential Campaign


Chapter 11: Presidential Nominations in the Media Age Part Four: Political Persuasion


Chapter 12: Persuasion in the Presidential Campaign and the White House


Chapter 13: Political Advertising in Presidential Campaigns


Chapter 14: Presidential Debates


Glossary