Show What You Mean
Visual Literacy for Graphic Design and Mass Communication
Seiten
2026
CRC Press (Verlag)
978-1-138-85478-9 (ISBN)
CRC Press (Verlag)
978-1-138-85478-9 (ISBN)
Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today’s digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.
Key Features
Takes a down-to-earth approach with high theory, making it accessible for readers without watering down.
Supported by many 4-color examples, that showcase the theoretical and practical aspects of visual literacy.
Accompanied by a companion website featuring an image bank for each chapter, links to further resources, suggested projects, and a glossary.
Takes visual literacy to the age of information, covering analysis for images read on mobile devices, and other screens.
Key Features
Takes a down-to-earth approach with high theory, making it accessible for readers without watering down.
Supported by many 4-color examples, that showcase the theoretical and practical aspects of visual literacy.
Accompanied by a companion website featuring an image bank for each chapter, links to further resources, suggested projects, and a glossary.
Takes visual literacy to the age of information, covering analysis for images read on mobile devices, and other screens.
Preface
Chapter 1. Intro
PART I: VISUAL LITERACY
Chapter 2. Perception/Awarness
Chapter 3. DIY meaning. Some assembly required.
Chapter 4. Meaning by Osmosis: Societal, environmental, cultural and other influences
Chapter 5. The Medium is the Message
Chapter 6. Reading (Interpreting and Understanding) an Image–Where to Begin?
PART II: VISUAL COMMUNICATION
Chapter 7. Understanding your Audience
Chapter 8. Elements and Principles of Design
Chapter 9. Logos, Icons, Symbols
Chapter 10. Still and Moving Images
Chapter 11. Data Visualizations
Part III: ETHICS
Chapter 12. Ethics
Chapter 13. Rhetoric is not a dirty word
Chapter 14. Reproduction Issues (copyright, fair use)
Part IV: CONCLUSION
Chapter 15. Conclusion
Erscheinungsdatum | 27.03.2017 |
---|---|
Verlagsort | London |
Sprache | englisch |
Maße | 191 x 235 mm |
Themenwelt | Kunst / Musik / Theater ► Antiquitäten |
Kunst / Musik / Theater ► Design / Innenarchitektur / Mode | |
Kunst / Musik / Theater ► Kunstgeschichte / Kunststile | |
Mathematik / Informatik ► Informatik ► Grafik / Design | |
Mathematik / Informatik ► Informatik ► Web / Internet | |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
ISBN-10 | 1-138-85478-6 / 1138854786 |
ISBN-13 | 978-1-138-85478-9 / 9781138854789 |
Zustand | Neuware |
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