Semiotics and Verbal Texts

Jane Gravells is a lecturer in Linguistics at Aston University. Her research interests have been in those areas where language and business intersect.  Her work in semiotics relates to the role of written language in multimodal texts.  Jane has taught applied linguistics and business studies at several leading universities. Before this, she had a successful career in qualitative Marketing Research.

.- PART I: Written language and semiotics.- Chapter 1: Researching the representation of a crisis.- Chapter 2: Semiotic Discourse Analysis .- PART II: A Barthesian conceptualisation of written language.- Chapter 3: Theoretical foundations.- Chapter 4: Data collection and research principles.- Chapter 5: A Barthesian analysis of the BP data in four stages.- Chapter 6: Stage 1: Contextualisation of the BP texts.- Chapter 7: Stage 2: Preliminary analysis of the BP texts.- Chapter 8: Stage 3: A depth analysis at the level of the sign.- Chapter 9: Stage 3: A depth analysis at the level of the code.- Chapter 10: Stage 3: A depth analysis at the level of mythic meanings.- Chapter 11: Stage 3: A depth analysis at the level of ideology.- Chapter 12: Stage 4: A holistic analysis of a single text.- PART III: A Peircean conceptualisation of written language.- Chapter 13: Theoretical foundations.- Chapter 14: A Peircean interpretation of the BP data.- PART IV: Concluding thoughts.- Chapter 15: Other events, other contexts.