Myths About Doing Business in China

H. Chee, C. West (Autoren)

Buch | Softcover

162 Seiten

2004 | 1st ed. 2004
Palgrave Macmillan (Verlag)
978-1-349-52255-2 (ISBN)

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China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas. CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality

Erscheinungsdatum	26.05.2016
Zusatzinfo	XII, 162 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Sozialwissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
Schlagworte	business • China • Chinese business • Culture
ISBN-10	1-349-52255-4 / 1349522554
ISBN-13	978-1-349-52255-2 / 9781349522552
Zustand	Neuware