The Media Economy
Routledge (Verlag)
978-1-138-88609-4 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.
What is The Media Economy?
Theories and Approaches to Examine the Media Economy
Key Concepts Used in Understanding the Media Economy
Evolving Markets in the Media Economy
Media as Multi-Platform Enterprises
Technology and the Media Economy
Globalization and the Media Economy
Regulation and the Media Economy
Social Aspects of the Media Economy
Finance, Valuation and Investment in the Media Economy
Labor and the Media Economy
Assessing the Future of the Media Economy
Erscheinungsdatum | 25.05.2016 |
---|---|
Reihe/Serie | Media Management and Economics Series |
Zusatzinfo | 20 Tables, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 430 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Wirtschaft | |
ISBN-10 | 1-138-88609-2 / 1138886092 |
ISBN-13 | 978-1-138-88609-4 / 9781138886094 |
Zustand | Neuware |
Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich