Styling Masculinity - Kristen Barber

Styling Masculinity

Gender, Class, and Inequality in the Men's Grooming Industry

(Autor)

Buch | Softcover
256 Seiten
2016
Rutgers University Press (Verlag)
978-0-8135-6552-1 (ISBN)
39,95 inkl. MwSt
The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures. Yet as this study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work.
The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men’s beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men’s salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos.  Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.  

KRISTEN BARBER is an assistant professor of sociology and a faculty affiliate in the Women, Gender, and Sexuality Studies program at Southern Illinois University–Carbondale. 

Contents
 Preface
Acknowledgments
Introduction
1      Men and Beauty: The Historical Expansion of an Industry2      Rocks Glasses and Color Camo: Selling Beauty to Class-Privileged Men3      Heterosexual Aesthetic Labor: Hiring and Requiring Women Beauty Workers4      Hair Care: Emotional Labor and Touching Rules in Men’s Grooming5      “We’re Men’s Women”: Occupational Choice Narratives of Sameness and Difference
Conclusion
Appendix A. Class, Gender, and the Economy in the Study of Men’s Salons
Appendix B. Participant Demographic Information
Bibliography
Index 

Erscheinungsdatum
Zusatzinfo 1 figure, 4 tables
Verlagsort New Brunswick NJ
Sprache englisch
Maße 152 x 229 mm
Gewicht 367 g
Themenwelt Sachbuch/Ratgeber Gesundheit / Leben / Psychologie Schönheit / Kosmetik
Sozialwissenschaften Ethnologie
Sozialwissenschaften Soziologie Gender Studies
ISBN-10 0-8135-6552-9 / 0813565529
ISBN-13 978-0-8135-6552-1 / 9780813565521
Zustand Neuware
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