Mixed Media
Routledge (Verlag)
978-1-138-17009-4 (ISBN)
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Similarities and differences among the ethical dilemmas faced by the mass media
Common ground on which to evaluate media behavior
Media obligations
Professional ethics
Ethical theory and its application to the modern media
Considerations of truth and harm
New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.
Thomas Bivins is the John L. Hulteng Chair in Media Ethics in the School of Journalism and Communication at the University of Oregon where he is the head of the Graduate Certificate Program in Communication Ethics. He has worked in television and radio broadcasting, advertising, corporate public relations, and as a graphic designer and editorial cartoonist. He is the author of books on media ethics, public relations writing, publication design, advertising, and newsletter publication.
Introduction
CHAPTER 1: What is Media Ethics?
Ethics and the act of communication
Ethics or morals?
The media and morality
Moral Excuses
Can personal ethics become professional ethics?
Media similarities: The common threads
Media differences: A coat of many colors
Forming ethical standards for the mass media
Can the Media Be Ethical?
CHAPTER 2: Moral Claimants, Obligation, and Social Responsibility
Relationships among media and their claimants
Ethical applications
What does it all mean?
CHAPTER 3: The Media and Professionalism
Are the media professions?
The professional-client relationship
Codes
Profession versus professionalism: If it walks like a duck…
CHAPTER 4: Theoretical Approaches to Ethics
Why can’t we all be right? The dilemma of relativism
Why we reason the way we do
Social contract theory
The argument over means and ends
Non-consequential ethical theories
Consequential ethical theories
Virtue ethics
The ethic of care
Free speech theories
Liberty-limiting principles
How to choose applicable theories
CHAPTER 5: A Checklist for Ethical Decision Making
A Checklist for Moral Decision Making
An Example
What’s it all mean?
CHAPTER 6: Meta-issues Across the Media
To tell the truth
Truth and the Act of communication
Can We Tell Truth From Fiction?
Avoiding Harm
The Right Thing To Do
CHAPTER 7: Meta-issues in Public Relations and Advertising
What’s the difference between PR and advertising?
Public relations, advertising, and the first amendment
Ethics and persuasion
Propaganda versus persuasion
What does it all mean?
CHAPTER 8: Ethics and Public Relations
What is public relations?
Ethical approaches specific to public relations
Special issues in public relations ethics
What does it all mean?
CHAPTER 9: Ethics and Adverting
What is advertising?
Ethical approaches Specific to Advertising
Special issues in advertising ethics
Further use of the means-ends paradigm
What does it all mean?
CHAPTER 10: Ethics in News Journalism
Meta-issues in news journalism
Ethical Approaches Specific to News Journalism
Special issues in journalism ethics
What does it all mean?
| Erscheinungsdatum | 19.01.2016 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 771 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| ISBN-10 | 1-138-17009-7 / 1138170097 |
| ISBN-13 | 978-1-138-17009-4 / 9781138170094 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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