Communicating Statehood

1. Strategic Action Through Discourse 1.1 Public diplomacy and the Middle Eastern perspective 1.2 Current practice in Middle East public relations 1.3 The challenge of multiple publics 2. International Stances in the Literature of Public Diplomacy and Public Relations 2.1 Getting to the 21st Century: Brief chronology of the current situation (19th -21st Centuries) 2.2 Representation: The eastern voice in public relations 2.3 Official channels 2.4 Enter the digital age 2.5 Implications of multiple audiences 3. The Media War 3.1 The politics of representation 3.2 The power of voice 3.3 Strategies and impacts 4. The Voices 4.1 The faces of Palestine 4.2 Articulating different positions 4.3 Political shifts in the landscape of discourse 5. The Imperative of Advocacy 5.1 An eastern approach to public diplomacy 5.2 Palestinian public relations and capacity building 5.3 Leveraging technology for reach and authenticity 6. Ethical Issues and the Public Voice 6.1 Handling hate 6.2 Confronting hasbara 6.3 Media bias 6.4 Demonisation and the issue of incitement 7. The Future in a Marketplace of Ideas 7.1 The value of the Palestinian experience 7.2 Eastern expertise and its contribution to the academy 7.3 Challenges emerging from the mediatisation of politics Appendix: Framework for a model of public diplomacy for aspiring nations