Attracting Attention
Peter Lang Publishing Inc (Verlag)
978-1-4331-2414-3 (ISBN)
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.
Andi Stein (PhD, University of Oregon) is Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to becoming a professor. She is the author of Why we Love Disney: The Power of the Disney Brand (Peter Lang, 2011), and co-author of An Introduction to the Entertainment Industry (Peter Lang, 2009) and News Writing in a Multimedia World (2004).
Contents: Types of Attractions – Attraction Development – Promotion, Advertising, and Marketing – Media Relations – Social Media Marketing – Sales Promotions and Merchandising – Special Events – Guest Relations and Customer Service – Employee Relations – Crisis Communications – Social Responsibility and Sustainability – Suggested Readings – Attraction Fun Fact Sources.
Erscheint lt. Verlag | 28.6.2015 |
---|---|
Verlagsort | New York |
Sprache | englisch |
Maße | 178 x 254 mm |
Gewicht | 400 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Technik | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | attractions • fun fact • multiplicator marketing • Promotion |
ISBN-10 | 1-4331-2414-9 / 1433124149 |
ISBN-13 | 978-1-4331-2414-3 / 9781433124143 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich