Tourism Marketing for Developing Countries
Palgrave Macmillan (Verlag)
978-1-137-34214-0 (ISBN)
Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs. Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.
Introduction: Tourism Marketing for Developing Countries
1 Perceptions, Stereotypes and Media Images of the Developing World
2 Factors Influencing the Media Image of Developing Countries
3 Marketing and Destination Branding
4 Tourism Marketing for Destinations with Negative Images
5 Marketing Middle East Destinations
6 Marketing African Destinations
7 Marketing Asian Destinations
8 Final Observations and Insights
References
Index
Erscheint lt. Verlag | 26.10.2015 |
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Zusatzinfo | IX, 193 p. |
Verlagsort | Basingstoke |
Sprache | englisch |
Maße | 140 x 216 mm |
Themenwelt | Naturwissenschaften |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 1-137-34214-5 / 1137342145 |
ISBN-13 | 978-1-137-34214-0 / 9781137342140 |
Zustand | Neuware |
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