Sensory Marketing

Theoretical and Empirical Grounds

Bertil Hultén (Autor)

Buch | Hardcover

420 Seiten

2015
Routledge (Verlag)
978-1-138-91462-9 (ISBN)

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Bertil Hultén is Professor of Marketing at Linnaeus University, Sweden.

1. History of Consumer Marketing 2. The Marketing Dynamics 3. Sensory Marketing 4. The Brain and the Five Senses 5. The Sense of Sight 6. The Sense of Sound 7. The Sense of Smell 8. The Sense of Touch 9. The Sense of Taste 10. Multi-Sensory Brand Experience 11. Sensory Marketing In The Future

Reihe/Serie	Routledge Interpretive Marketing Research
Zusatzinfo	15 Tables, black and white; 32 Line drawings, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	703 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-138-91462-2 / 1138914622
ISBN-13	978-1-138-91462-9 / 9781138914629
Zustand	Neuware