Cracked

The campaign to unionize Bell Canada’s huge workforce of operators, most of them overworked and underpaid women, was a central event in Canada’s labour history. Joan Roberts tells the story of how determined campaigners won a major victory for working women, and established new standards for so-called “pink collar” jobs of the day.

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2015 Ontario Historical Society Alison Prentice Award — Winner
2016 Heritage Toronto Book Award — Nominated

The story of the Bell Canada union drive and the phone operator strike that brought sweeping reform to women’s workplace rights.

In the 1970s, Bell Canada was Canada’s largest corporation. It employed thousands of people, including a large number of women who worked as operators and endured very poor pay and working conditions. Joan Roberts, a former operator, tells the story of how she and a group of dedicated labour organizers helped to initiate a campaign to unionize Bell Canada’s operators.

From the point of view of the workers and the organizers, Roberts tells an important story in Canada’s labour history. The unionization of Bell Canada’s operators was a huge victory for Canada’s working women. The victory at Bell established new standards for women in other so-called “pink-collar” jobs.