Fashion Entrepreneurship

Bundle Book + Studio Access Card

Michele M. Granger, Tina M. Sterling (Autoren)

Media-Kombination

2015 | 2nd edition
Fairchild Books
978-1-5013-9545-1 (ISBN)

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Fashion Entrepreneurship helps students develop the business concept, provides them with knowledge of basic business principles and guides them to write a retail business plan.

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, USA. Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the USA.

How to Use the CD-ROM and Text
Becoming a Fashion Retail Entrepreneur
Developing a Road Map for Success
Analyzing the Industry and Finding Customers
Identifying the Product and the Business Concept
Planning a Strategy to Open a Business
Finding the Right Location for the Business
Building a Business Using the Web
Reaching Customers and Driving Sales
Building a Team to Drive Success
Planning the Merchandise Assortment
Building the Financial Plan
Developing Operating and Control Systems

Zusatzinfo	2 colour
Verlagsort	London
Sprache	englisch
Gewicht	950 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Sozialwissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-5013-9545-9 / 1501395459
ISBN-13	978-1-5013-9545-1 / 9781501395451
Zustand	Neuware