City Branding and New Media

Linguistic Perspectives, Discursive Strategies and Multimodality

M. Paganoni (Autor)

Buch | Hardcover

162 Seiten

2015
Palgrave Pivot (Verlag)
978-1-137-38795-0 (ISBN)

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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.

Introduction 1. City Websites as a Multimodal Genre 2. E-Governance on the Web: Linguistic Strategies 3. Branding Heritage, Digital Genres, Transmedia Storytelling 4. Expos and the Rhetoric of Sustainability

Erscheint lt. Verlag	13.1.2015
Zusatzinfo	XII, 162 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-137-38795-5 / 1137387955
ISBN-13	978-1-137-38795-0 / 9781137387950
Zustand	Neuware