Managing Public Relations
Oxford University Press Inc (Verlag)
978-0-19-998517-3 (ISBN)
Features* Gives students the business know-how they need in order to succeed in public relations* Directly applies current, foundational research to the day-to-day management concerns of public relations
operations, allowing students to connect theory to practice in a demanding environment* Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations* "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why* Rich pedagogy
in each chapter assists students in their reading* A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)
Peter Smudde is Associate Professor and Coordinator of the Public Relations Program at Illinois State University. He has been widely recognized for his work, including winning awards from the Public Relations Society of America, the International Association for Business Communication, and the Society for Technical Communication. His previous books include Power and Public Relations and Inspiring Cooperation and Celebrating Organizations: Genres, Message Design, and Strategy in Public Relations.
Preface
Chapter 1: Leadership & Management in Public Relations: Two Sides of the Same Coin
Chapter 2: Distinctions Between Corporate & Agency Operations
Chapter 3: Professionalism, Ethics, and Law: The Good Person Representing Organizations Well
Chapter 4: Operations Tools I: Plans, Budgets, Time Management, & Billing
Chapter 5: Operations Tools II: Performance Measurement, Performance Reviews, & Human Resources Management
Chapter 6: Decision Making in Tune with the Corporate Strategic Plan
Chapter 7: Business-development Principles
Chapter 8: Requests for Proposals (RFPs) & New-business Pitches
Chapter 9: Team Management
Chapter 10: Client-centered Communication
Chapter 11: Personal Career Planning Strategies
Appendix A: Strategic Plan Content Summary
Appendix B: Example Strategic Plan
Appendix C: Calling Scripts
Appendix D: Resumes, Cover Letters, and Beyond
Index
| Erscheint lt. Verlag | 14.11.2014 |
|---|---|
| Zusatzinfo | Illustrations, unspecified |
| Verlagsort | New York |
| Sprache | englisch |
| Gewicht | 554 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-19-998517-0 / 0199985170 |
| ISBN-13 | 978-0-19-998517-3 / 9780199985173 |
| Zustand | Neuware |
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