Innovation for Media Content Creation

Marlon Quintero has over 20 years of experience developing and producing more than 4,500 hours of innovative and creative television programming in the U.S. and throughout the world. Currently, Quintero is the Managing Director of CIC Media (Center for Innovation and Creativity in Media), a company founded to provide training, consulting, and leading content solutions for the entertainment industry. Among its projects, he is leading the implementation of an innovation lab for Televisa International where Marlon acts as chief creative officer of the Global Entertainment Formats Operation. As part of the training initiative within CIC, Quintero has launched a series of seminars and workshops that have been presented successfully in Miami, San Francisco, Los Angeles, Mexico, and Caracas in conjunction with the University of Miami, San Francisco State University, University of Southern California, and Tec Monterrey DF. A new slate of seminars is in preparation for 2016.In his career, Quintero has held leadership positions at Univision and Sony Pictures Television where he achieved a high level of success implementing innovation in the development of content and leading many international initiatives. He has also worked for clients such as Warner Brothers, Zodiak, Hola TV, Sony Music and produced award-winning content for MTV, Nickelodeon, Televisa, Venevision, Televen, and SET. Quintero is an industrial engineer with a Master of Arts (with honors) in Television Production from San Francisco State University and a MBA with studies focused on Entertainment, Marketing, and International Business from the Marshall School of Business at the University of Southern California.

PART I: GENERATING YOUR MACRO STRATEGYChapter 1: The Importance of Being StrategicChapter 2: The Meaning of StrategyChapter 3: Defining Who You Are: Creative Individual, Creative ExecutiveChapter 4: Finding Where You AreChapter 5: Assessing What You HavePART II: CREATIVITY IN MEDIA CREATIONChapter 6: Understanding CreativityChapter 7: Who's Creative?Chapter 8: Leadership & CreativityChapter 9: System of Creative Validation in Media and the Socio-Cultural Model of CreativityPART III: INNOVATION IN MEDIA CREATIONChapter 10: Understanding InnovationChapter 11: Classification of Media Content InnovationsChapter 12. Drivers for Content InnovationPART IV: THE PROCESS OF INNOVATION FOR MEDIA CONTENT CREATIONChapter 13: Key Components of the Process of InnovationChapter 14: The Discovery Circle. Chapter 15: Implementing a Value Chain of InnovationMarket and Creative Strategic ResearchCreative ExplorationConcept DevelopmentSales Pitch and Marketing TacticsDevelopment: Creativity, Innovation and ExpectationsProduction Supporting ActivitiesChapter 16: The Full Circle of InnovationPART V: STRATEGY SUSTAINABILITY--KEEPING THE VALUE CHAIN OF INNOVATION FRESHChapter 17: The 360 Model of Media Innovation, Exploitation and GrowthChapter 18: Final Thoughts and Recommendations