International Business - Donald A. Ball, Wendell H. McCulloch,  et al

International Business

The Challenge of Global Competition
Media-Kombination
2001 | International student edition
McGraw-Hill Publishing Co.
978-0-07-112297-9 (ISBN)
51,40 inkl. MwSt
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This text provides comprehensive coverage of a wide range of topics showing students the steps a business must take to go global. It describes international business concepts in a straightforward style. The CD-ROM includes 15 to 50 questions per chapter so that students can review their understanding of the chapter material. In this edition there is a new discussion of the Euro and its impacy on international business, as well as expanded discussions of the role of the US dollar in international transactions.

Part 1. The Nature of International Business. 1. The Rapid Change of Global Business. 2. Trading and Investing in International Business (includes distributive forces). 3. Economic Theories of International Business. Part 2. The International Environment. 4. The Dynamics of International Organizations. 5. Understanding the International Monetary System. Part 3. The Foreign Environmental Forces. 6. Financial Forces: Influencing International Business. 7. Economic and Socioeconomic Forces. 8. Physical and Environmental Forces. 9. Sociocultural Forces. 10. Political Forces. 11. Legal Forces. 12. Labor Forces. 13. Competitive Forces. Part 4. The Organizational Environment. 14. Strategic Planning, Organization Design and Control of the Firm. 15. Assessing and Analyzing Markers. 16. Marketing Internationally. 17. Export and Import Practices. 18. Human Resource Management. 19. Financial Management. 20. Global Operations Management: The Third Industrial Revolution. Epilogue: The Future of International Business.

Zusatzinfo maps
Verlagsort London
Sprache englisch
Gewicht 1940 g
Themenwelt Sozialwissenschaften Soziologie
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-07-112297-4 / 0071122974
ISBN-13 978-0-07-112297-9 / 9780071122979
Zustand Neuware
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