Contemporary Latina/o Media -

Contemporary Latina/o Media

Production, Circulation, Politics
Buch | Softcover
368 Seiten
2014
New York University Press (Verlag)
978-1-4798-6058-6 (ISBN)
29,90 inkl. MwSt
Using a transnational approach, this volume explores the ownership, importation, and circulation of talent and content from Latin America, placing the dynamics of the global political economy and cultural politics in the foreground of contemporary analysis of Latina/o media.
The cultural politics creating and consuming Latina/o mass media.

Just ten years ago, discussions of

Latina/o media could be safely reduced to a handful of TV channels, dominated

by Univision and Telemundo. Today, dramatic changes in the global political

economy have resulted in an unprecedented rise in major new media ventures for

Latinos as everyone seems to want a piece of the Latina/o media market. While

current scholarship on Latina/o media have mostly revolved around important

issues of representation and stereotypes, this approach does not provide the

entire story.



In Contemporary Latina/o Media,

Arlene Dávila and Yeidy M. Rivero bring together an impressive range of leading

scholars to move beyond analyses of media representations, going behind the

scenes to explore issues of production, circulation, consumption, and political

economy that affect Latina/o mass media. Working across the disciplines of

Latina/o media, cultural studies, and communication, the contributors examine

how Latinos are being affected both by the continued Latin Americanization of

genres, products, and audiences, as well as by the whitewashing of “mainstream”

Hollywood media where Latinos have been consistently bypassed. While focusing

on Spanish-language television and radio, the essays also touch on the state of

Latinos in prime-time television and in digital and alternative media. Using a

transnational approach, the volume as a whole explores the ownership,

importation, and circulation of talent and content from Latin America, placing

the dynamics of the global political economy and cultural politics in the

foreground of contemporary analysis of Latina/o media.

Arlene Dávila is Professor of Anthropology and American Studies at NYU. Her books include Culture Works: Space, Value and Mobility Across the Neoliberal Americas (2012) and Latino Spin: Public Image and the Whitewashing of Race (2008), both available from NYU Press. Yeidy M. Rivero is Associate Professor in the department of Screen Arts and Culture at the University of Michigan and author of Tuning Out Blackness: Race and Nation in the History of Puerto Rican Television (2005) and Broadcasting Modernity: Cuban Commercial Television, 1950-1960 (forthcoming).

Part I. Production 1. Corporate Transnationalism: The US Hispanic and 21 Latin American Television Industries Juan Pinon 2. Converging from the South: Mexican Television in the 44 United States Rodrigo Gomez, Toby Miller, and Andre Dorce 3. NuvoTV: Will It Withstand the Competition? 62 Henry Puente 4. One Language, One Nation, and One Vision: 82 NBC Latino, Fusion, and Fox News Latino Christopher Joseph Westgate 5. The Gang's Not All Here: The State of Latinos in 103 Contemporary US Media Frances Negron-Muntaner 6. Latinos at the Margins of Celebrity Culture: 125 Image Sales and the Politics of Paparazzi Vanessa Diaz Part II. Circulation, Distribution, Policy 7. Anatomy of a Protest: Grey's Anatomy, Colombia's 149 A corazon abierto, and the Politicization of a Format Yeidy M. Rivero 8. Colombianidades Export Market 169 Omar Rincon and Maria Paula Martinez 9. The Role of Media Policy in Shaping the US Latino 186 Radio Industry Mari Castaneda 10. Lost in Translation: The Politics of Race and Language 206 in Spanish-Language Radio Ratings Dolores Ines Casillas 11. The Dark Side of Transnational Latinidad: 223 Narcocorridos and the Branding of Authenticity Hector Amaya Part III. Cultural Politics 12. "No Papers, No Fear": DREAM Activism, New Social 245 Media, and the Queering of Immigrant Rights

Zusatzinfo 5 black and white illustrations
Verlagsort New York
Sprache englisch
Maße 152 x 229 mm
Gewicht 499 g
Themenwelt Recht / Steuern EU / Internationales Recht
Sozialwissenschaften Ethnologie
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Soziologie
ISBN-10 1-4798-6058-1 / 1479860581
ISBN-13 978-1-4798-6058-6 / 9781479860586
Zustand Neuware
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