Battles to Bridges

R.S. Zaharna is an Associate Professor of Communication at American University in Washington, D.C. and was a Research Fellow with the Annenberg Center on Public Diplomacy at the University of Southern California, USA (2011-2013). She has written extensively on strategic communication and culture, and has addressed audiences in the United States, Europe, the Middle East, and Asia on the challenges of public diplomacy in a global communication era.

PART I: CRISIS PUBLIC DIPLOMACY America's Communication Problem Battle for Hearts and Minds Search for Answers PART II: CHANGING DYNAMICS Changing Dynamics and Strategic Vision Soft Power Differential Communication, Culture& Identity in Public Diplomacy PART III: EXPANDING THE VISION OF STRATEGIC US PUBLIC DIPLOMACY Strategy& Tactics: Conceptual Frameworks Grand Strategy: From Battles to Bridges