The Out-of-Home Immersive Entertainment Frontier

Kevin Williams has amassed a unique experience of the past and present of the industries that are defining themselves as key to the DOE arena - after leaving school, he has worked with leaders in amusement, commercial and military simulation, virtual reality, theme parks, game software and CGI technology. Possessing an incredible background of working on both sides of the business table as developer, manufacturer and originator - he is one of the unique group of past Walt Disney Imagineers. A well-known commentator in the trade media including InterGame, Replay Magazine, Vending Times and Arcade Heroes, he also publishes his own provocative news service and is a veteran moderator and presenter on the aspects that drive this market and related markets. From his position in the digital out-of-home entertainment sector, he has championed the non-traditional opportunities this sector affords. Michael Mascioni is a market research consultant, writer, and conference planner in digital media. He has researched topics such as digital out-of-home interactive entertainment, video games, interactive TV, online entertainment, and interactive compact discs for such companies as the IMAX Corporation, Triotech, Thinkwell Group, Sony Pictures, HBO, and Paramount Communications. He served as a senior analyst in the broadband entertainment group at Strategy Analytics, and was a research associate in consumer electronics at LINK Resources. He has written articles on digital media for such publications as Funworld, Intergame, Daily DOOH, Digital Signage Today, Digital2Disc, Internet Evolution, and Inter Park. He served as the project manager of the 2012 DNA/US digital out-of-home interactive entertainment conference and program manager of the 2013 DNA/UK Seminar. He was program director of the Intertainment conferences on interactive entertainment and managing editor of the A&A Monthly on Interactive Entertainment.

List of Figures, About the Authors, Preface, Introduction: Birth of a Genre, 1. The Structure of Play, 2. Collapse and Recovery, 3. Defining the Sector, 4. The Drive for Immersion, 5. Social and Co-operative, 6. Convergence, 7. Future Trends, Conclusion: Living in the Dream, Index