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Television, Technology and Gender

New Platforms and New Audiences

(Autor)

Buch | Hardcover
256 Seiten
2018
I.B. Tauris (Verlag)
978-1-78076-976-9 (ISBN)
118,45 inkl. MwSt
The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television including subscription viewing, box-set series and online streaming is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' and television 'feminine', this paradigm is now being complicated and challenged. This timely book offers important critical insight into current intersections between gender, television consumption and technology."

Sarah Arnold is Lecturer in Film and Digital Media at University College Falmouth (UK). She is the author of Maternal Horror: Melodrama and Motherhood (2013) and co author, with Mark De Valk, of The Film Handbook (2013).

List of Illustrations
Acknowledgements
Series Editors’ Foreword
Introduction
1. Nineteenth and early Twentieth Century Gender and Technology
2. Television’s Earliest Years
3. Women in Early British Television
4. Women in Early US Television
5. Populations, Consumers and Audiences
6. The US Female Television Audience
7. The British Female Television Audience
Conclusion
Bibliography
Notes
Index

Erscheint lt. Verlag 17.6.2021
Reihe/Serie Library of Gender and Popular Culture
Sprache englisch
Maße 138 x 216 mm
Themenwelt Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Soziologie Gender Studies
ISBN-10 1-78076-976-8 / 1780769768
ISBN-13 978-1-78076-976-9 / 9781780769769
Zustand Neuware
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