The Art of Winning Conversation

This guide offers a three-step approach that shows readers how to sell their ideas in any situation - whether it's asking the boss for a raise or strengthening relationships with family and friends. It uses aids such as self-tests and role-plays to try and help overcome obstacles.

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This guide offers a three-step approach that shows readers how to sell their ideas in any situation - whether it's asking the boss for a raise or strengthening relationships with family and friends. Readers will find a toolbox full of tips and techniques, including self-tests, role-plays, scripts, memory joggers and more that should help them overcome objections, build empathy, and radiate a more winning personality.