Visual Communication Theory and Research

Author Shahira Fahmy: Shahira Fahmy is Associate Professor in the School of Journalism at the University of Arizona, USA. Author Mary Angela Bock: Mary Angela Bock is Assistant Professor at the University of Texas, Austin, USA. Author Wayne Wanta: Wayne Wanta is Professor and Chair of the Department of Journalism at the University of Florida, USA.

1. Linking Theory to Visual Communication 2. Historical Research 3. Who: Research on the Sources of Visual Communication 4. Says What: Research on the Content in Visual Communication 5. To Whom: Research on the Audiences in Visual Communication 6. In Which Channel: Research on Media Used in Visual Communication 7. With What Effect I: Research on Cognitive Effects of Visual 8. With What Effect II: Research on Attitudinal Effects of Visual 9. With What Effect III: Research on Behavioral Effects of Visual 10. Conclusions