Applied Communication Theory and Research
Routledge (Verlag)
978-0-8058-0400-3 (ISBN)
H. Dan O'Hair, Gary L. Kreps
Contents: Preface. Part I: Fundamental Viewpoints.D. O'Hair, G.L. Kreps, L. Frey, Conceptual Issues. L. Frey, D. O'Hair, G.L. Kreps, Applied Communication Methodology. Part II: Contexts.Section 1: Organizational Contexts.C. Botan, Industrial Relations Communication. D.F. Womack, Communication and Negotiation. G.L. Kreps, Organizational Communication Research and Organizational Development. Section 2: Educational Contexts.G.W. Friedrich, A. VanGundy, Training and Development for Communication Competence. M.J. O'Hair, R. Wright, Application of Communication Strategies in Alleviating Teacher Stress. Section 3: Sales and Marketing Contexts.D.G. Leathers, The Dynamics of Impression Management in the Sales Interview. C.C. Staley, Focus Group Research: The Communication Practitioner as Marketing Specialist. R.R. Behnke, D. O'Hair, A. Hardman, Audience Analysis Systems in Advertising and Marketing. Section 4: Legal and Political Contexts.K.E. Kendall, Application of Communication Research to Political Contexts. S.R. Goldswig, M.J. Cody, Legal Communication: An Introduction to Rhetorical and Communication Theory Perspectives. Section 5: Health Contexts.G.L. Kreps, Applied Health Communication Research. M.A. Fitzpatrick, Health, Aging, and Family Paradigms: A Theoretical Perspective. S.L. Ragan, L.D. Glenn, Communication and Gynecologic Health Care. R.L. Street, Jr., Dentist-Patient Communication: A Review and Commentary. J.R. Nussbaum, Communication Within the Nursing Home.
Erscheint lt. Verlag | 13.10.1990 |
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Reihe/Serie | Routledge Communication Series |
Verlagsort | New York |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 839 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
ISBN-10 | 0-8058-0400-5 / 0805804005 |
ISBN-13 | 978-0-8058-0400-3 / 9780805804003 |
Zustand | Neuware |
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