Media Literacy
SAGE Publications Inc (Verlag)
978-1-4833-0667-4 (ISBN)
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In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your level of media literacy.
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
PART 1: INTRODUCTION
1. Living in a Message-Saturated World
2. The Media Literacy Approach
PART 2: AUDIENCE
3. Individual Perspective
4. Industry Perspective on Audience
5. Children as a Special Audience
PART 3: INDUSTRY
6. Development of the Mass Media Industries
7. The Economic Game
PART 4: CONTENT
8. Reality Programming
9. News
10. Entertainment
11. Advertising
12. Interactive Media
PART 5: EFFECTS
13. Broadening Our Perspective on Media Effects
14. How Does the Media Effects Process Work?
PART 6: CONFRONTING THE ISSUES
15. Who Owns and Controls the Media?
16. Privacy
17. Piracy
18. Violence
19. Sports
PART 7: THE SPRINGBOARD
20. Helping Yourself and Others to Increase Media Literacy
| Erscheint lt. Verlag | 15.1.2014 |
|---|---|
| Verlagsort | Thousand Oaks |
| Sprache | englisch |
| Maße | 187 x 231 mm |
| Gewicht | 780 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| ISBN-10 | 1-4833-0667-4 / 1483306674 |
| ISBN-13 | 978-1-4833-0667-4 / 9781483306674 |
| Zustand | Neuware |
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