American Electronic Media

John E. Craft, Frederic S. Leigh, Donald G. Godfrey (Autoren)

Buch | Softcover

416 Seiten

2000
Wadsworth Publishing Co Inc (Verlag)
978-0-534-19566-3 (ISBN)

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Providing a broad overview of the electronic media, ranging from a theoretical to a professional perspective, this text provides foundational information for upper-division course offerings that students might take in broadcasting and telecommunication.

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.

Preface. Introduction: Convergence and the Electronic Media. Part One: Electronic Media History, Foundations, and the Law. 1. Foundations of Electronic Media. 2. Electronic Media since World War II. 3. Wired and Wireless Interpersonal Telecommunication Systems. 4. Foundations of Electronic Media Regulation. 5. Operational Regulations for the Electronic Media. Part Two: The Business of Electronic Media: Systems, Sales, and Programming. 6. Patterns of Media Organization and Ownership. 7. Commercial and Economic Structures. 8. Radio Programming. 9. Broadcast Television Programming. 10. News and Information Programming. 11. Audience Analysis and Marketing. 12. Corporate and Instructional Electronic Media. Part Three: Electronic Media Technology. 13. Audio and Video Systems. 14. Electronic Media Distribution Systems. Part Four: Electronic Media and Society. 15. The Global Media Village. 16. Effects and Influences of the Electronic Media. Glossary. Index.

Erscheint lt. Verlag	20.6.2000
Zusatzinfo	Illustrations (some col.), maps (some col.), ports.
Verlagsort	Belmont, CA
Sprache	englisch
Maße	203 x 254 mm
Gewicht	749 g
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
	Informatik ► Netzwerke ► Mail Server
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Wirtschaft
ISBN-10	0-534-19566-0 / 0534195660
ISBN-13	978-0-534-19566-3 / 9780534195663
Zustand	Neuware