Muse on Madison Avenue

The Author: Karelisa V. Hartigan (Ph.D. University of Chicago) is Professor of Classics at the University of Florida. There she founded and directed for 23 years Text & Presentation (a comparative drama conference), founded and serves as Co-Director of the Center for Greek Studies, served as Associate Director of UF Honors Program, and has won many teaching awards. She is the author of five books and numerous articles on classical topics.

lt;i>Contents: Historical Background. An Overview of Myths in Ads from the 1950s to the 1990s - Dominant Figures of Myths in Advertisements - A Richer Life Through Classical Myth: Ancient Legends Enhance Modern Advertising and Modern Life - The Classical Conceit - The Company Logo.