Persuasion: History, Theory, Practice

This text shows how persuasion works and provides specific, detailed strategies forhoning argumentative and critical thinking skills. It includes a detailed overview of thetraditional canons of rhetoric along with updated versions for contemporarycommunication practices.

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George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.