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Strategic Focus on E-Commerce in Insurance

(Autor)

Buch | Softcover
200 Seiten
2000
Informa Business Publishing (Verlag)
978-1-85271-850-3 (ISBN)
859,95 inkl. MwSt
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This report shows how to establish an e-commerce strategy within the insurance business. The book provides advice on how to measure the potential of e-commerce, how to assess a company's current position in the market place and how to analyse potential threats presented by the growth of e-commerce.

The Internet as a distribution channel for personal lines business; the Internet as a distribution channel for commercial business; the virtual insurer; e-commerce and the broker - opportunity or threat; building an e-business; website marketing; achieving online sales; regulatory and legal environment surrounding e-commerce; Internet risk; alternative e-commerce, including digital television, m-commerce and smartcards.

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