How to Make it in Advertising

ABOUT THE AUTHORS. Mark Leigh's first job in an ad agency was a studio junior at DDB. He soon realised that there was more money (and marginally less tea-making) as an account executive there. Despite working with clients such as Polaroid, Volkswagen, Motorola, Volvic and Berkeley Homes, he is proud to say that he is 'Ulcer-free'. His claim to fame is that he was once sick right in front of the Lyons Coffee Client-yet still retained his job, if not his dignity. Mark is now a director of AMD, the country's largest property marketing consultancy, based in Chelsea. If his MD is reading this book Mark would like to point out to her that it was written entirely in his own time. When called upon to write this biography, Mike Lepine was horrified to discover he had been in the 'advertising business' for over sixteen years. He's been an account director responsible for both business-to-business and consumer accounts - and yes, he once had a ponytail, Paul Smith suit and red braces. However, he swears that's all in the past now. Currently Mike works as a freelance copywriter with a number of different agencies. One day it may be the launch of BBC Timewatch videos, the next day national safety and the next hi-tech fibre options. (He prefers to keep quiet about the days when it's sewage treatment or impotence cures).