The 30 Day MBA
Kogan Page Ltd (Verlag)
978-0-7494-6990-0 (ISBN)
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Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy.
Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.
Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.
Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, USA, Canada, Australia, the Far East and throughout Europe. Currently a visiting fellow at Cranfield University, he is also the author of The Business Plan Workbook, Financial Management for the Small Business as well as The 30 Day MBA in Business Finance, The 30 Day MBA in International Business and The 30 Day MBA in Marketing, all published by Kogan Page.
Chapter - 00: Introduction;
Chapter - 01: Accounting;
Chapter - 02: Finance;
Chapter - 03: Marketing;
Chapter - 04: Organizational behaviour;
Chapter - 05: Business history;
Chapter - 06: Business law;
Chapter - 07: Economics;
Chapter - 08: Entrepreneurship;
Chapter - 09: Ethics and social responsibility;
Chapter - 10: Operations management;
Chapter - 11: Quantitative and qualitative research and analysis;
Chapter - 12: Strategy
| Erscheint lt. Verlag | 3.8.2013 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 501 g |
| Themenwelt | Sozialwissenschaften ► Pädagogik |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-6990-0 / 0749469900 |
| ISBN-13 | 978-0-7494-6990-0 / 9780749469900 |
| Zustand | Neuware |
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