Social Marketing

R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the socialdesign, marketing and media consultancy located in Sarasota, FL. Dr. Lefebvre also holds appointments as a Research Professor at The George Washington University School of Public Health and Health Services, University of Maryland School of Public Health and the University of South Florida College of Public Health. His current research focuses on applying design thinking, social media and mobile technologies in social marketing and public health programs. Craig is the author of over 100 publications in the areas of community health promotion, social marketing, social and mobile media and public health and has made over 250 presentations at professional meetings and invited venues around the world.

VOLUME ONE: SOCIAL MARKETING: CONCEPTUAL FRAMEWORKS AND COMMON GROUND
The Pioneers - Philip Harvey
Social Marketing - Philip Kotler and Gerald Zaltman
An Approach to Planned Social Change
Health Service Marketing - Gerald Zaltman and Ilan Vertinsky
A Suggested Model
The Marketing of Social Causes - Karen Fox and Philip Kotler
The First 10 Years
Problems and Challenges in Social Marketing - Paul Bloom and William Novelli
Cultural and Structural Impediments to Social Marketing - Richard Manoff
Social Marketing and Public Health Intervention - R. Craig Lefebvre and June Flora
Social Marketing in the Alcohol Policy Arena - Glen Murray and Ronald Douglas
Strategies to Maintain and Institutionalize Successful Programs - R. Craig Lefebvre
A Marketing Framework
Social Marketing for Public Health - Diana Chapman Walsh et al
Social Marketing - David Buchanan, Sasiragha Reddy and Zafar Hossain
A Critical Appraisal
Social Marketing - G.B. Hastings and A.J. Haywood
A Critical Response
Strategic Questions for Consumer-Based Health Communications - Sharyn Sutton, George Balch and R. Craig Lefebvre
Social Propaganda and Social Marketing - Nicholas O′Shaughnessy
A Critical Difference?
Integrating Social Marketing, Community Readiness and Media Advocacy in Community-Based Prevention Efforts - Michael Slater, Kathleen Kelly and Ruth Edwards
Marketing Social Marketing in the Social Change Marketplace - Alan Andreasen
Ethical Challenges of Social Marketing - George Brenkert
Relational Paradigms in Social Marketing - Gerald Hastings
Communication and Marketing as Tools to Cultivate the Public′s Health - Edward Maibach, Lorien Abroms and Mark Marosits
A Proposed ′People and Places′ Framework
Community-Based Prevention Marketing - Carol Bryant et al
A New Planning Framework for Designing and Tailoring Health Promotion Interventions
Navigating the Central Tensions in Research on At-Risk Consumers - Cornelia Pechmann et al
Challenges and Opportunities
Health Communication and Social Marketing - Guide to Community Preventive Services
Health Communication Campaigns That Include Mass Media and Health-Related Product Distribution
VOLUME TWO: SOCIAL MARKETING IN THE DEVELOPED WORLD
PART ONE: FAMILY PLANNING AND HIV PREVENTION
Social Marketing - Adel El-ansary and Oscar Kramer
The Family Planning Experience
Social Marketing and Diffusion-Based Strategies for Communicating with Unique Populations - James Dearing et al
HIV Prevention in San Francisco
The Solaar HIV Prevention Program for Gay and Bisexual Latino Men - Ross Conner et al
Using Social Marketing to Build Capacity for Service Provision and Evaluation
PART TWO: CHRONIC DISEASE PREVENTION
The National High Blood Pressure Education Program - Edward Roccella and Graham Ward
A Description of Its Utility as a Generic Program Model
Characteristics of Participants in Community Health Promotion Programs - R. Craig Lefebvre
Four-Year Results
Use of Database Marketing and Consumer-Based Health Communication in Message Design - R. Craig Lefebvre et al
An Example from the Office of Cancer Communications′ ′Five a Day for Better Health′ Program
TARPARE - Robert Donovan, Garry Egger and Mark Francas
A Method for Selecting Target Audiences for Public Health Interventions
Culturally and Linguistically Diverse Population Health Social Marketing Campaigns in Australia - Andrew Milat, Tom Carroll and Jennifer Taylor
A Consideration of Evidence and Related Evaluation Issues
An In-Depth Interview Study of Health-Care Policy Professionals and Their Research Needs - Sharyn Sutton and Elizabeth Thompson
Branding Behavior - W. Douglas Evans et al
The Strategy behind the Truth™ Campaign
The Influence of the National Truth Campaign on Smoking Initiation - Matthew Farrelly et al
Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation - Douglas Evans et al
Evaluation of a National Physical Activity Intervention for Children - Marian Huhman et al
VERB™ Campaign, 2002-2004
Exploring the Influence of the VERB ™ Brand Using a Brand Equity Framework - Simani Price et al
The Impact of Multiple Channel Delivery of Nutrition Messages on Student Knowledge, Motivation and Behavior - R. Craig Lefebvre, Carol Olander and Elyse Levine
Results from the Team Nutrition Pilot Study
Development of a Community Cancer Education Program - Robert Michielutte et al
The Forsyth County, N.C. Cervical Cancer Prevention Project
Effects of Social Intervention on Detection and Efficacy of Treatment for Arterial Hypertension - T. Zdrojewski et al
PART THREE: OTHER HEALTH TOPICS
Increasing Breastfeeding and Reducing Smoking in Pregnancy - R.J. Lowry et al
A Social Marketing Success Improving Life Chances for Children
The Shoreline Project for Street Drinkers - Steve James and Heather Skinner
Designing and Running a Supported Housing Project for the ′Unhouseable′
Implementing Mental-Health Promotion - Robert Donovan et al
The Act-Belong-Commit Mentally Healthy W.A. Campaign in Western Australia
Social Marketing Analysis of Two Years of Hand Hygiene Promotion - Manuel Mah, Yat Cho Tam and Sameer Deshpande
PART FOUR: INJURY PREVENTION AND OCCUPATIONAL HEALTH
Implementing a Community-Based Social Marketing Project to Improve Agricultural Worker Health - Joan Flocks et al
Use of Occupational Ethnography and Social Marketing Strategies to Develop a Safety Awareness Campaign for Coal Miners - Elaine Cullen, Lori Matthews and Theodore Teske
The Social Marketing of Safety Behaviors - Julie Sorensen et al
A Quasi-Randomized Controlled Trial of Tractor Retrofitting Incentives
PART FIVE: OTHER ISSUES FOR SOCIAL MARKETING
The Effectiveness of Social Marketing Interventions for Health Improvement - Ross Gordon et al
What′s the Evidence?
Improving Access to Smoking Cessation Services for Disadvantaged Groups - Rachael Murray et al
A Systematic
Re-Launching a National Social Marketing Campaign - Guy Faulkner et al
Expectations and Challenges for the ′New′ ParticipACTION
Impact of the California Project LEAN School Board Member Social Marketing Campaign - Robert McDermott et al
Partnerships for Social Marketing Programs - R. Craig Lefebvre
An Example from the National Bone Health Campaign
A Social Marketing Model for Disseminating Research-Based Treatments to Addictions Treatment Providers - Garth Martin et al
A Social Marketing Approach to Implementing Evidence-Based Practice in VHA QUERI - Jeff Luck et al
The TIDES Depression Collaborative Care Model
The Nature, Development and Contribution of Social Marketing to Public Health Practice since 2004 in England - Jeff French
VOLUME THREE: SOCIAL MARKETING APPLICATIONS IN DELEVEOPING COUNTRIES
Social Marketing and Development - Ruby Roy Dholakia and Nihilesh Dholakia
PART ONE: FAMILY PLANNING AND HIV/AIDS
Community-Based Distribution - T.R.L. Black
The Distributive Potential and Economics of a Social Marketing Approach to Family Planning
Measuring the Effectiveness of Contraceptive Marketing Programs - John Davies and Terrence Louis
Preethi in Sri Lanka
Contraceptive Social Marketing and Community-Based Distribution Systems in Columbia - Ricardo Vernon, Gabriel Ojeda and Marcia Townsend
The Simple Analytics of Contraceptive Social Marketing - Jere Behrman
Branding in Contraceptive Social Marketing - Nayyer Samad, Sonny Nwankwo and Ayantunji Gbadamosi
The Pakistani Experience
The Performance of Social Marketing in Reaching the Poor and Impossible in AIDS Control Programs - Neil Price
Evaluation of the Reach and Impact of the 100% Jeune Youth Social Marketing Program in Cameroon - Andrea Plautz and Dominique Meekers
Findings from Three Cross-Sectional Surveys
Evaluation of a Needle Social Marketing Strategy to Control HIV among Injecting Drug Users in China - Zunyou Wu
The Importance of Socioeconomic Context for Social Marketing Models for Improving Reproductive Health - Dominique Meekers and Stephen Rahaim
Evidence from 55 Years of Program Experience
Ends versus Means - Kara Hanson, Lilani Kumaranayake and Ian Thomas
The Role of Markets in Expanding Access to Contraceptives
Reproductive Health in Today′s World - Rob Stephenson et al
Franchising Reproductive Health Services
PART TWO: ORAL REHYDRATION THERAPY AND NUTRITION
Social Marketing of Oral Rehydration Therapy and Contraceptives in Egypt - Karen Fox
Oral Rehydration Therapy and Social Marketing in Rural Kenya - P.R. Kenya et al
Evaluation of a Social Marketing Intervention Promoting Oral Rehydration Salts in Burundi - Sethson Kassegne, Megan Kays and Jerome Nzohabonayo
Impact of a Social Marketing Campaign Promoting Dark-Green Leafy Vegetables and Eggs in Central Java, Indonesia - S. de Pee et al
Positive Impact of a Weekly Iron-Folic Acid Supplement Delivered with Social Marketing to Cambodian Women - Byron Crape et al
Compliance, Participation and Hemoglobin Levels Increase with Higher Socioeconomic Status
Social Marketing Improved the Consumption of Iron-Fortified Soy Sauce among Women in China - Xinying Sun et al
VOLUME FOUR: SOCIAL MARKETING IN DEVELOPING COUNTRIES - PART TWO
PART THREE: MALARIA CONTROL
Effect of Large-Scale Social Marketing of Insecticide-Treated Nets on Child Survival in Rural Tanzania - Joanna Armstrong Schellenberg et al
DEET Mosquito Repellent Sold through Social Marketing Provides Personal Protection against Malaria in an Area of All-Night Mosquito-Biting and Partial Coverage of Insecticide-Treated Nets - Mark Rowland et al
A Case-Control Study of Effectiveness
Mosquito Nets and the Poor - Rose Nathan Masanja et al
Can Social Marketing Redress Inequalities in Access?
Reduction of Childhood Malaria by Social Marketing of Insecticide-Treated Nets - Don Mathanga et al
A Case-Control Study of Effectiveness in Malawi
Comparison of Coverage with Insecticide-Treated Nets in a Tanzanian Town and Villages Where Nets and Insecticide Are Either Marketed or Provided Free of Charge - C.A. Maxwell et al
The Impact of a Hybrid Social Marketing Intervention on Inequities in Access, Ownership and Use of Insecticide-Treated Nets - Sohail Agha et al
Access to Artemisinin Combination Therapy for Malaria in Remote Areas of Cambodia - Shunmay Yeung et al
Comparative Cost Analysis of Insecticide-Treated Net Delivery Strategies - Manuela De Allegri et al
Sales Supported by Social Marketing and Free Distribution through Antenatal Care
Improvements in Access to Malaria Treatment in Tanzania Following Community, Retail Sector and Health Facility Interventions - Sandra Alba et al
A User Perspective
PART FOUR: WATER-BOURNE DISEASES AND SANITATION
Community Involvement in Social Marketing - W.R. Brieger, J. Ramakrishna and J.D. Adeniyi
Guineaworm Control
Sustainability of a Water, Sanitation and Hygiene Education Project in Rural Bangladesh - B.A. Hoque et al
A Five-Year Follow-up
Increasing Equity of Access to Point-of-Use Water Treatment Products through Social Marketing and Entrepreneurship - M.C. Freeman et al
A Case Study in Western Kenya
Behavioral Indicators of Household Decision-Making and Demand for Sanitation and Potential Gains from Social Marketing in Ghana - Marion Jenkins and Beth Scott
Bringing Safe Water to Remote Populations - Pavani Kalluri Ram et al
An Evaluation of a Portable Point-of-Use Intervention in Rural Madagascar
PART FIVE: OTHER APPLICATIONS
Promotion of Physical Activity in a Developing Country - Victor Matsudo et al
The Agita São Paulo Experience
Achieving Sustainability of Community-Based Dengue Control in Santiago de Cuba - Maria Toledo Romani et al
Social Franchising of T.B. Care through Private G.P.s in Myanmar - Knut Lönnroth et al
An Assessment of Treatment Results, Access, Equity and Financial Protection
VOLUME FIVE: APPLICATIONS OF SOCIAL MARKETING FOR SUSTAINABLE BEHAVIOUR AND ENVIRONMENTAL PROTECTION
Social Marketing for the Environment - Edward Maibach
Using Information Campaigns to Promote Environmental Awareness and Behavior Change
Promoting Sustainable Behavior - Doug McKenzie-Mohr
An Introduction to Community-Based Social Marketing
Recycling as a Marketing Problem - L.J. Shrum et al
A Framework for Strategy Development
Characterizing Participants in Activities Protecting the Environment - Kent Granzin and Jeneen Olsen
A Focus on Donating, Recycling and Conservation Behaviors
Implementing a Community-Based Social Marketing Program to Increase Recycling - Tracey Haldeman and Jeanine Warisse Turner
Household Preferences for Energy-Saving Measures - Wouter Poortinga et al
A Conjoint Analysis
Delivery and Impact of Household Waste Prevention Intervention Campaigns (at the Local Level) - Veronica Sharp, Sara Giorgi and David Wilson
Integrating Social Marketing into Sustainable Resource Management at Padre Island National Seashore - Po-Hsin Lai et al
An Attitude-Based Segmentation Approach
Preferences of Older People for Environmental Attributes of Local Parks - Susana Alves et al
The Use of Choice-Based Conjoint Analysis
A Social Marketing Approach to Landowner Education - C.B. Tyson, S.H. Broderick and L.B. Snyder
What′s the Catch? Reducing Consumption of Contaminated Fish among Anglers - Tiffany Jonick et al
Use of Social Marketing Concepts to Evaluate Ocean Sustainability Campaigns - Cynthia Bates
The Cultural Touch - Suzie Boss
Toward a Stakeholder-Based Policy Process - John Altman and Ed Petkus,Jr.
An Application of the Social Marketing Perspective to Environmental Policy Development
Information, Incentives and Pro-Environmental Consumer Behaviors - Paul Stern
Communication and Marketing as Climate Change-Intervention Assets - Edward Maibach et al
A Public Health Perspective
VOLUME SIX: SOCIAL MARKETING: DEEPENING AND EXPANDING THE IMPACT
Ready to Fly Solo? Reducing Social Marketing′s Dependence on Commercial Marketing Theory - Sue Peattie and Ken Peattie
Social Marketing′s Myth-Understandings - Rob Donovan
Extending the Vision of Social Marketing through Social Capital Theory - Alicia Glenane-Antoniads et al
Marketing in the Context of Intricate Exchange and Market Failure
The Critical Contribution of Social Marketing - Gerard Hastings and Michael Saren
Theory and Application
Evolving to a New Dominant Logic for Marketing - Stephen Vargo and Robert Lusch
The New Technology - R. Craig Lefebvre
The Consumer as Participant Rather Than Target Audience
Design Thinking for Social Innovation - Tim Brown and Jocelyn Wyatt
Does Social Marketing Provide a Framework for Changing Health-Care Practice? - Zoë Slote Morris and Peter John Clarkson
Transforming Consumer Health - Debra Scammon et al
De-Marketing Tobacco through Governmental Policies - Edward Shiu, Louise Hassan and Gianfranco Walsh
The 4Ps Revisited
Behavioral Economics and Marketing in Aid of Decision-Making among the Poor - Marianne Bertrand, Sendhil Mullainathan and Eldar Shafir
′Thinking Like a Marketer′ - Gwendolyn Quinn et al
Training for a Shift in the Mindset of the Public Health Workforce
Social Marketing - Ken Peattie and Sue Peattie
A Pathway to Consumption Reduction?
New Ways to Make People Save - Annamaria Lusardi, Punam Anand Keller and Adam Keller
A Social Marketing Approach
Weathering the Storm - Deirdre Guion, Debra Scammon and Aberdeen Leila Borders
A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina
Franchising of Health Services in Low-Income Countries - Dominic Montagu
Condom Social Marketing in Sub-Saharan Africa and the Total Market Approach - Steven Chapman et al
When Donor Support Ends - Sohail Agha, Mai Do and Françoise Armand
The Fate of Social Marketing Products and the Markets They Help Create
An Integrative Model for Social Marketing - R. Craig Lefebvre
From Family Planning to HIV/AIDS Prevention to Poverty Alleviation - Glenn Melnick
A Conversation with Mechai Viravaidya