A Unified Theory of Information Design
Baywood Publishing Company Inc (Verlag)
978-0-89503-778-7 (ISBN)
No physicist or chemist today questions the value of a single theory that describes and explains a wide variety of phenomena, but oddly enough, the authors have frequently been asked why they are interested in advancing a unified theory of visual communication. The simplest answer is: to treat visual communication as a science, and seeking unified theories is just what science does. In more practical terms, a unified approach to visual communication allows us to teach visual design students relatively few things that will enable them to do relatively many things.
Nicole Amare is an associate professor of technical communication at the University of South Alabama, USA, where she teaches composition, technical writing, editing, ethics, stylistics, and grammar. She is the author of Real Life University, a college success guide, and editor of Global Student Entrepreneurs, Beyond the Lemonade Stand, and Giving Back. Some of her research has appeared in the Journal of Technical Writing and Communication, Business Communication Quarterly, IEEE Transactions on Professional Communication, Women & Language, and Technical Communication. Her most recent book, with Barry Nowlin and Jean Hollis Weber, is Technical Editing in the 21st Century (Prentice Hall, 2011). Alan D. Manning received his Ph.D. (linguistics, with a minor in technical writing) from Louisiana State University (LSU) in 1988. He taught linguistics, literature, and writing courses at LSU, Stephen F. Austin University in Texas, USA, and Idaho State University, USA, before joining the Brigham Young University, USA, linguistics faculty in 1994. His published research primarily deals with information design, editing, and semiotic analysis. He is coauthor, with Frank Parker, Kathryn Riley, and Kim Campbell, of Revising Professional Writing in Science and Technology, Business, and the Social Sciences, 2nd edition (Parlay Press, 2007).
Chapter 1
DECORATIVES
Chapter 2
IMAGES
Chapter 3
DIAGRAMS
Chapter 4
INDICATIVES
Chapter 5
INFORMATIVE INDICES
Chapter 6
WORDS, SENTENCES, AND TEXT
Chapter 7
TOWARD A UNIVERSAL TERMINOLOGY AND GRAMMAR OF VISUAL TYPES
REFERENCES
INDEX
Reihe/Serie | Baywood's Technical Communications |
---|---|
Verlagsort | Amityville |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 453 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Technik ► Nachrichtentechnik | |
Wirtschaft | |
ISBN-10 | 0-89503-778-5 / 0895037785 |
ISBN-13 | 978-0-89503-778-7 / 9780895037787 |
Zustand | Neuware |
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