The Dynamics of Persuasion
Routledge
978-0-415-50742-4 (ISBN)
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Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. From 2003 to 2011, he served as chair and the first director of the School of Communication at Cleveland State. Perloff enjoys teaching undergraduate persuasion, graduate persuasion, and political communication courses at Cleveland State. He is a Fellow of the Midwest Association for Public Opinion Research, writes feature stories for Cleveland weekly newspapers, and has received city and state-wide journalism awards for his work. He lives in Beachwood, Ohio with his family, is an early morning swimmer, and newspaper-with- coffee aficionado.
Part 1 Foundations
1 Introduction to Persuasion
2 Historical and Ethical Foundations
Part II The Nature of Attitudes
3 Attitudes: Definition and Structure
4 The Power of Our Passions: Theory and Research on Strong Attitudes
5 Attitudes: Functions and Consequences
6 Attitude Measurement
Part III Changing Attitudes and Behavior
7 Processing Persuasive Communications
8 "Who Says It": Source Factors in Persuasion 9 Fundamentals of the Message
10 Emotional Message Appeals: Fear and Guilt
11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts
12 Interpersonal Persuasion
13 Advertising, Marketing, and Persuasion
14 Health Communication Campaigns
Glossary
| Erscheint lt. Verlag | 8.8.2013 |
|---|---|
| Reihe/Serie | Routledge Communication Series |
| Zusatzinfo | adaptation of Social Statistics; 26 Line drawings, black and white; 78 Halftones, black and white; 6 Tables, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 187 x 235 mm |
| Gewicht | 1134 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Sozialpsychologie |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| ISBN-10 | 0-415-50742-1 / 0415507421 |
| ISBN-13 | 978-0-415-50742-4 / 9780415507424 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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