The 3rd Alternative

From this hugely influential, internationally bestselling author- a new book focussingon the most effective way to resolve conflict.

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In any conflict, the First Alternative is my way, and the Second Alternative is your way. The fight always boils down to a question of whose way is better. This book presents a new and practical, but incredibly effective and eye-opening, way to reach resolution through using the 'Third Alternative'. The Third Alternative moves beyondyour way or my way to a higher and better way - one that allows both parties to emerge from debate or even heated conflict in a far

better place than either had envisioned. With the Third Alternative, nobody has to give up anything, and everyone wins.

To a world of escalating strife and contention, Third Alternative thinkers like those Covey profiles in this innovativeand practical book, bring creative solutions, peace and healing. Through key examples and stories from his work as aconsultant, Covey will demonstrate that Third Alternative thinking is the supreme opportunity of our times. Readers will learn how to create new and better results instead of escalating conflict, as well as how to build strong relationships with diverse individuals based on an attitude of winning together.

The Third Alternative represents a departure from material on conflict resolution, negotiation and mediation; the book represents a new way of thinking that will be embraced not only by the many fans that have flocked to Covey's prior books, but also by anyone who is seeking resolution in their professional or personal lives.