Advertising and Anthropology
Berg Publishers (Verlag)
978-0-85785-202-1 (ISBN)
Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.
Preface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex
Sprache | englisch |
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Maße | 152 x 234 mm |
Gewicht | 286 g |
Themenwelt | Sozialwissenschaften ► Ethnologie |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Sozialwissenschaften ► Soziologie | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-85785-202-7 / 0857852027 |
ISBN-13 | 978-0-85785-202-1 / 9780857852021 |
Zustand | Neuware |
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