Studying Interpersonal Communication - Ruth Anne Clark

Studying Interpersonal Communication

The Research Experience

(Autor)

Buch | Softcover
184 Seiten
1991
SAGE Publications Inc (Verlag)
978-0-8039-3306-4 (ISBN)
128,40 inkl. MwSt
A systematic study of interpersonal communication, which aims to emphasize experimental methodology and may be useful for conceptualizing empirical research. The text is aimed at developing tools for creative thinking and the design of a personal empirical research study.
We have all made judgments, inferences, and generalizations about interpersonal communication. However, our observations are merely the first step in understanding this phenomenon. Studying Interpersonal Communication examines the systematic empirical study of interpersonal communication. Ruth Anne Clark lays the groundwork for understanding systematic procedures, with an emphasis on experimental methodology. With this introduction to empirical study, we can learn to become critical consumers of empirical research in interpersonal communication and develop critical thinking about research questions. This handy volume is sure to be a welcome addition for scholars, advanced undergraduate and beginning graduate students, and professionals in interpersonal/speech communication, social psychology, research methodology, and sociology.

The Nature of Communication Research
Evaluation of the Research Question
Internal Validity of a Design
External Validity of a Study
Operationalizing the Independent Variable
Treatment of Subjects
Evaluating a Dependent Measure
Types of Dependent Measures
Describing a Data Set
Central Tendency and Dispersion
Generalizing from Sample Means to a Population
Describing the Association Among Variables
Reporting the Study

Erscheint lt. Verlag 11.4.1991
Reihe/Serie Interpersonal Communication Texts
Verlagsort Thousand Oaks
Sprache englisch
Gewicht 310 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Soziologie Empirische Sozialforschung
ISBN-10 0-8039-3306-1 / 0803933061
ISBN-13 978-0-8039-3306-4 / 9780803933064
Zustand Neuware
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