Presenting at Medical Meetings (eBook)

Jim Reekers, MD, PhD, is a well-known interventional radiologist with a more than 25 years experience in lecturing all around the globe. He is a professor of Interventional Radiology at the University of Amsterdam, The Netherlands and he is working at the Academic Medical Center in Amsterdam. He has been the president of the Cardiovascular and Interventional Society of Europe (CIRSE) and is currently the chairman of the European School for Interventional Radiology (ESIR) His main goal has always been the promotion and education of the medical specialty of Interventional Radiology. Over the years he has developed a vision on how to get the most out of a medical lecture. He noticed that many medical lectures are unstructured with unreadable PowerPoint slides presented in a non convincing style. Most doctors have no training in lecturing and there are no courses or books to teach them. “Any business professional would be in serious problems if he tried to sell his products or ideas in the way most doctors give a lecture”, Dr Reekers says. Looking at commercial presentations he realized that medical doctors could learn a lot from them. He started to develop local guidelines for presenting scientific data. This book is based on this experience and vision together with what is known in corporative business about presenting data.

Preface 6
Contents 8
Optimal Communication Circumstances 11
Contents 11
1.1 The Medium 11
1.2 The Receiver 14
Planning Your Presentation 16
Contents 16
2.1 Why Me? 16
2.2 Some Basic Rules for Preparation 17
2.3 Preparing Your Presentation 20
2.4 Lecture Timing 23
2.5 Humour 24
2.6 Planning Your Visual Performance 25
2.7 Make Your Own Audience 26
How to Make a Perfect PowerPoint Presentation 28
Contents 28
3.1 Basic Rules 30
3.2 Fonts 30
3.3 Visual Content 33
3.4 Pointless Motion 35
3.5 Background 35
3.6 Colours 36
3.7 Graphs and Charts 39
3.8 Illustrations and Pictures 41
3.9 Bullet Points 42
3.10 Animation 42
3.11 Storyboard 43
3.12 Making Slides 44
3.13 Start with a Presentation 45
3.14 The Preview Room 47
How to Become a Professional Speaker 48
Contents 48
4.1 The Speaker 50
4.2 The Opening Line 52
4.3 The Message 52
4.4 Audience 54
4.5 Communication Channels 55
4.6 How to Keep Your Audience Focussed 57
4.7 Noise 57
4.8 How to Finish 58
4.9 General Rules for Every Presenter 58
4.10 Summary 59
4.11 How to Overcome Stage Fright 60
4.12 Handling Questions and Answers 62
4.13 Being a Chairperson 63
Obligations of a Chairperson 63
Special Medical Presentations 64
Contents 64
5.1 Presenting a Workshop 64
5.2 The Al Gore Presentation 69
5.3 Medical Presentation for Non-Medical Audience 70
The Social Environment of a Medical Meeting 73
Contents 73
6.1 Registration 73
6.2 Attending a Lecture 76
6.3 Analysing Questions 79
6.4 How to Avoid Annoying the Lecturer 80
6.5 The Faculty 80
6.6 Evaluation Forms 81
Tips and Tricks 82
Contents 82
7.1 Getting Along with the Industry Partners 82
7.2 The Industry Frontman 83
7.3 Housing 84
7.4 Travelling 84